Experiential Learning Portfolio
Why create an entire website to submit my Experiential Learning Portfolio?
Like all of us, this pandemic has changed the way I function on a fundamental level. My family and I have had to completely change how we attend school, work, and how we obtain even our basic necessities. For my company, I had to quickly create and implement new ways to attract and interact with our current and potential customers.
Submitting just a digital copy of my life’s work (portfolio) no longer felt like a sufficient demonstration of my capabilities. I will still submit a hard copy, but hopefully I am able to share some of what I have learned and achieved.
Branding
Alison Bourne has helped multiple companies define a clear brand identity that increases brand awareness throughout generations.
Web Design
Alison Bourne has crafted innovative and record breaking online experiences.
Digital Marketing
From developing a marketing strategy to managing campaigns, Alison Bourne can handle all your marketing and advertising needs.
Alison distinguished herself early on as an enthusiastic and reliable member of the team… Alison has proven she can handle a fast-paced, high pressure environment and still create an amazing product by the deadline.
Cartland Berge, University of Mary Washington
Alison generated and created professional marketing and informational exhibits and packets that embraced and enhanced the numerous land development, site and subdivision planning, and regulatory permitting processes that we worked through during her years with us.
Jervis Hairston, Silver Companies
Acknowledgement of Assistance
I hereby declare upon my word of honor that I have neither given nor received any help on this work other than that indicated below.
I acknowledge that I have received assistance (guidance, advise) from Dr. Ana Garcia Chichester, Director of the Bachelor of Liberal Studies Program at the University of Mary Washington, in the creation of this portfolio.
Statement of Competency
I know the concepts and methods of Marketing and Business Development well enough to create and implement a sales campaign; specifically, I can design and create all marketing and sales materials, manage budgeting, and manage an online campaign.
I know the principles and procedures of Leadership and Management well enough to train and manage office operations; specifically, I can organize and direct recruitment, manage budgeting, and oversee financial planning and facilities management.
Alison Bourne Marketing 